Other Options
Modify the look of the toolbars that are used in the application to one of three common styles
Specify what is displayed when choosing the Help mode in the main window
Do not close, send to system tray
MailList King will continue running from the system tray (without displaying a window) when you close it. This is useful if you have setup MailList King to automatically check for new messages or are performing a scheduled sending. Click the MailList King icon in the system tray to relaunch the application.
When you delete a member in the main MailList King window you will be prompted to confirm the deletion. Otherwise you are only prompted to confirm deletion of multiple members
Specify your e-mail software so MailList King can enable the best integration options
Configure settings for Outlook integration and sending.
Display the Setup Wizard to configure the mailing list message retrieval and sending options that MailList King uses.
SMS Text Messaging
Adds an option to send SMS messages to the mobile phones of your mailing list members.
An important aspect of email marketing is tracking whether users respond to your messages with action (e.g. purchasing when you send them a special offer or a requesting more information on your web site). To do this MailList King must be notified of "responses". The best method is to configure your web site or order software to generate a "ProcessResponse" command message whenever a relevant action occurs. MLK will automatically process such messages (when found in a mailing list message source folder) and update your database.
Other methods are also available to advise MLK of a response:
- Member joins any group: Any subscribe or
subscribe attempt will be considered a response from the user (default)
- Member joins specific group: Specify the groups that will be treated
as a response (e.g. subscription to your sign-up group)
- Read Receipt is processed: If you are
having MLK automatically process read-receipts then you can treat these
as responses
More information: Tracking your Response Rates
Automatically request and process "Read Receipts" (Not recommended)
Sets the mail flag of the messages you send that causes most e-mail software to send a "message read" confirmation when the recipient opens the message. MLK will then check your email processing folder for Read Receipt messages and update the read status of that user in the database.
Notes:
- Read Receipts should be used with
caution as some e-mail software configurations require users to confirm
the sending of Read Receipts. Also many e-mail systems and software
do not even return Read Receipt messages, so the results are not reliable
- Unless you disable the automatic processing of read receipts in your
e-mail software then MailList King will not be able to access them. If
you are unable to do this then you should use POP message retrieval.
See Also