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Gjack
Afghanistan
9 Posts |
 Posted - Sep 22 2024 : 04:04:45
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| We often talk about logos as the defining visual representation of a brand, but I’m starting to see more conversations about how branding is evolving beyond just logos. Now, it's about creating emotional connections with customers. How exactly are businesses transitioning from just focusing on logos to building these deeper, more meaningful relationships with their audience? And how does this impact the way they approach branding in today’s world? |
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Jayzzz
Albania
9 Posts |
Posted - Sep 22 2024 : 04:55:08
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You’re absolutely right—branding has shifted significantly in recent years. While logos remain a vital part of a brand's identity, they're no longer enough on their own. Today’s consumers are looking for more than just a catchy design or a recognizable symbol; they’re looking for brands that resonate with them on a personal level. This is where the emotional connection comes in, and it’s changing the way businesses approach branding entirely. If you're curious about how branding has evolved from mere logos to building emotional ties with consumers, I’d recommend reading this insightful article on the evolution of branding here https://www.buhave.com/the-evolution-of-branding-from-logos-to-emotional-connections/. It dives deep into this shift and provides some great examples of how companies are doing it successfully.
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Haydamaka
Andorra
9 Posts |
Posted - Sep 22 2024 : 05:18:31
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| I completely agree. The shift from logos to emotional branding represents a huge change in how companies engage with their audience. Logos were once seen as the cornerstone of brand identity because they were simple, recognizable symbols that encapsulated what a company stood for. But today, consumers demand more than just recognition—they want connection. It’s about building a brand personality that speaks to their values, their aspirations, and even their lifestyle. |
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Logos as the defining visual representation
