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MailList King

A/B Testing?

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wawak

USA
13 Posts

Posted - Jan 10 2010 : 06:46:14

Hi...
Is there anyway I can do A/B testing. In other words, can I randomly send 1/2 of my mailing list one email and the other half another email. The key word is "randomly." I realize I could set MLK up to send one mailing to one group and another mailing to another group. However, I want to do this randomly so that I can test which emailing is more effective.

Thanks for your help!

xequte

7504 Posts

Posted - Jan 11 2010 : 01:23:51

Hi

I can't think of a way of doing this within MLK in a suitably "random" manner. You should export your mailing list to Excel, create a "Test" column and randomly assign A/B to that column. Then import it back into MLK and import the new column as a custom field. Then you can filter by that field and send your message (or use the custom field content to insert different content using the "Conditional Text" function).

Nigel
Xequte Software
www.xequte.com
nigel@xequte.com

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