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Hi... Is there anyway I can do A/B testing. In other words, can I randomly send 1/2 of my mailing list one email and the other half another email. The key word is "randomly." I realize I could set MLK up to send one mailing to one group and another mailing to another group. However, I want to do this randomly so that I can test which emailing is more effective.
I can't think of a way of doing this within MLK in a suitably "random" manner. You should export your mailing list to Excel, create a "Test" column and randomly assign A/B to that column. Then import it back into MLK and import the new column as a custom field. Then you can filter by that field and send your message (or use the custom field content to insert different content using the "Conditional Text" function).
A/B Testing?
Posted - Jan 10 2010 : 06:46:14
