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Is there any way you can suggest to automate a birthday or anniversary message. I.e. a message that will be sent every year based on a month and day in the db.
I can see dates being a critical addition to the db, particularly if you want to build a list with an expiry component. IE free newsletter for 90 days, then encourage the client to move to a paid subscription.
Another variation I can see using myself is in my line of work where we have large numbers of staff on the mailing lists who migrate around the company. If we forced them to opt-in every 180 days so that their profile was up-to-date...
You can do the first item using the delayed message functionality. There is no way to do the second item at this time but it is a good idea for a future release.